Children are particularly vulnerable to the tactics used by the tobacco industry, highlighting the need for strong protective measures from public health officials, educators, parents, and policymakers. The developing brains of children demonstrate significant susceptibility to nicotine addiction, increasing the likelihood of lasting dependence. Tobacco companies employ targeted marketing strategies to engage youth through the use of attractive flavours, packaging, and social media campaigns. The early onset of tobacco use is associated with a heightened risk of chronic diseases in adulthood, including cancer, respiratory disorders, and cardiovascular conditions. Additionally, children often demonstrate a lack of critical awareness concerning manipulative advertising and industry strategies. Reducing children's exposure to tobacco can significantly lower future public health issues and healthcare costs linked to tobacco-related illnesses. International frameworks, such as the WHO Framework Convention on Tobacco Control, emphasise the necessity of safeguarding youth from tobacco industry interference. Early prevention initiatives can decrease the likelihood of tobacco experimentation and the progression to regular use among adolescents.